About Us

The history of Zojirushi goes back to a glass-lined vacuum bottle created in 1918. This bottle for home use was created using vacuum insulation- a breakthrough technology at that time. In the years since then, Zojirushi has established itself as a top manufacturer of vacuum bottles and has continued to leverage the latest technologies to create a constant stream of leading-edge products that make life more comfortable and convenient. Although much has changed and lifestyles have become more varied, this brand’s philosophy of “creating a quality of life” continues to be reflected in its products and services.

Lifestyles may be more diverse in today’s world, but people everywhere continue to seek products and services that make their lives more enjoyable and satisfying. Whether it is an easy-to-use rice cooker that puts tasty rice within reach of anyone or a tumbler that keeps beverages hot or cold for up to 24 hours, Zojirushi products are designed with a simple (yet powerful) slogan in mind: Inspirations from Everyday Life. With this philosophy in mind, Zojirushi will continue to offer people a myriad of ways to make their lives better.

As Zojirushi embarks on a massive expansion worldwide, a partnership between Zojirushi and Mitsui Philippines came to life in late 2009. The primary objective of this partnership is to reintroduce the Zojirushi brand in the Philippine market. Filipino consumers are expected to benefit from this partnership as they now have a new brand that dares to challenge the monopoly of an existing brand. As of October 2015, Zojirushi products are already available in different retail outlets nationwide.

Drawing on the initial success achieved in the past three years, Zojirushi vows to foster a business that is careful and considerate as to how it will treat people and the environment. Likewise, Zojirushi will actively introduce new products and services that give people a sense of confidence and satisfaction.